Google updates crypto ads policy amid January spot bitcoin ETF anticipation

Google is revising its crypto ads policy to include the advertising of “Cryptocurrency Coin Trusts” targeting the United States. The recent update, due to be enacted on Jan. 29, will enable Google-certified advertisers to promote such products, provided they meet the tech giant’s requirements. Google’s non-exhaustive example of these trusts includes “financial products that allow investors to trade shares in trusts holding large pools of digital currency,” according to the update. The policy will apply globally to all Google accounts, and advertisers must continue to comply with local laws wherever else these products are targeted, the company stated. “Violations of this policy will not lead to immediate account suspension without prior warning,” Google added. “A warning will be issued, at least seven days, before any suspension of your account.” Google’s crypto policy update is due to be enacted in the same month many anticipate the approval of spot bitcoin exchange-traded funds in the U.S. However, it is unclear if the ETFs would fall under Google’s definition of “Cryptocurrency Coin Trusts.” Google did not respond to a request from The Block asking for clarification.