Brian Armstrong, the co-founder and CEO of Coinbase, revealed the official launch of Coinbase Shop, an online store built on the Shopify platform. This e-commerce venture focuses on offering a range of Coinbase peripheral products. Armstrong emphasized that the prevailing challenges in utilizing cryptocurrency payments urged the creation of Coinbase Shop. Upon entering shipping details, users can immediately proceed to the payment page. Coinbase Shop is just one of the recent additions to Coinbase’s expanding suite of products. In the last half of the year, the company has strategically introduced various offerings aimed at reducing reliance on transaction fees and ensuring revenue generation in challenging market conditions. These products, collectively termed “subscriptions and services,” encompass stablecoin revenue, blockchain rewards, interest income, and customer fees, all of which have proven to be lucrative investments. Coinbase Cloud, a prominent blockchain infrastructure platform, recently introduced a feature called “Coinbase Verifications.”