Entrepreneur and investor Gary Vaynerchuk’s hand-drawn VeeFriends doodles went from paper to NFTs, yielding more than $300 million worth of trading volume and leading to a Christie’s auction, brand partnerships, and May’s VeeCon convention. Now Gary Vee’s characters have been turned into toys that are coming to America’s top department store chain. VeeFriends will debut plush and vinyl toys later this month through Macy’s and its Toys”R”Us brand, which is relaunching within all Macy’s locations in the United States. The toys are based on 10 total VeeFriends characters from the broader NFT collection, and were designed in collaboration with toy and entertainment startup Toikido. The first run of toys will be available for sale starting October 17, and will also be available via the Macy’s and Toys”R”Us websites, as well as the VeeFriends website.