The China Tech Giants Chasing $8 Trillion of Metaverse Gold

China’s tech giants are finding the call of the metaverse just as irresistible as their US counterparts. Companies such as Tencent, ByteDance, NetEase and Alibaba are racing to build devices and software to shape a virtual market that Morgan Stanley estimates will eventually be worth $8 trillion in China alone. “Yuan yu zhou,” the Chinese translation of metaverse, has become a buzzword with the China National Intellectual Property Administration (CNIPA) receiving at least 16,000 trademark applications containing the term as of February. While the full realisation of the metaverse, pitched as an ever present interconnected ecosystem of virtual worlds that replicate real life, is years away, aspects of it are already in use, such as augmented reality (AR) and virtual reality (VR) devices.

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