The messaging app is soon to launch a username auction platform on The Open Network (TON) blockchain, the company said in an official channel on Thursday. Telegram founder Pavel Durov revealed the project in August, citing inspiration from the success of a recent TON auction for their wallet usernames. Some, including “casino.ton,” sold for over $200,000. Paying for usernames isn’t new. Over half a million people have paid for usernames on Ethereum through the Ethereum Name Service (ENS), according to Non Fungible’s market tracker. Telegram began exploring blockchain solutions and working on the then-named Telegram Open Network in 2018.