Starbucks finally enters the metaverse

Starbucks is finally, officially entering the metaverse. On Monday, the Seattle-based coffee giant announced the creation of Starbucks Odyssey: a Web3 experience launching in late 2022 where Starbucks Rewards members can buy and trade collectible limited-edition NFTs to unlock new rewards benefits and complete interactive activities to earn the NFT digital badges known as “journey stamps.” Starbucks is following the recent metaverse trend of lowering the barrier to entry for those without crypto know-how: the Starbucks Odyssey experience will not require users to use an Oculus Quest 2 (or any other special equipment) and it can be entered through the Starbucks Rewards app. Users also don’t need to have a crypto wallet to purchase the collectible NFTs. According to Starbucks, the interactive games will encourage users to collect these digital badges.


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