Spanish La Liga Launches a Project on Decentraland

La Liga raised hopes that its Metaverse move will innovate the league and provide best experiences for fans on and off the pitch. The top tier of Spanish soccer – Primera Division, commonly referred to as La Liga – reportedly joined forces with the digital art platform – StadioPlus – to enter the Decentraland Metaverse. Over the course of the partnership. According to a recent coverage, the move aims to grab the attention of Generation Z, who are among the most active participants in the Metaverse space. Seeing La Liga’s developments in Decentraland’s Vegas City district, those born from 1997 to 2012 might increase their interest in Spanish soccer, too. Speaking on the matter was Stephen Ibbotson – Head of Franchises and Licensing of La Liga.

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