The 2022 MTV Video Music Awards (VMAs) added a new category to its list of competition categories. This year, artists are eligible to compete under the category of “Best Metaverse Performance” for a coveted award. Initially, the award show began in 1984 as an esteemed recognition for music video prowess. Major music artists, including Madonna, Nirvana and Kanye West, are among previous VMA recipients.
Typical award categories include, “Video of the Year,” “Artist of the Year” and “Song of the Year,” though this year, there is a Web3 twist. The VMAs took into account performances in the Metaverse and created a brand new award category. In its inaugural year, six artists are up for nomination. This includes “the Rift Tour,” featuring Ariana Grande (Fortnite), Blackpink’s “The Virtual” (PUBG Mobile), BTS (YouTube), Charli XCX (Roblox), “Justin Bieber — An Interactive Virtual Experience”.#Web3GrandPappa #mimeXmime #Web3Marketing