Metaverse gives surreal feel to upcoming World Cup

With the kickoff of the 2022 FIFA World Cup in Qatar just around the corner, Chinese soccer fans are eager to embrace the mega event, which is set to take on a metaverselike look for many sporting enthusiasts watching from afar. metaverse loosely refers to a shared virtual environment or digital space. Virtual reality-enabled game watching experiences, humanlike virtual soccer commentators and soccer-themed digital collections will all provide World Cup fans in China a virtual front-row seat not only to stunning competitions but also first-hand knowledge of how the metaverse is starting to reshape the multibillion-dollar global sports industry.

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