Manchester United launch official NFT digital collectibles with Tezos

English soccer giants Manchester United have launched their first ever official non-fungible token (NFT) collection, with the first drop of digital collectibles being given away to fans for free. The Premier League outfit says it wants to create a Web 3.0 community that will ‘educate, reward, and unite’ their global fanbase through digital and real-world experiences. The club describes NFTs as a new form of digital memorabilia and an opportunity for supporters to ‘own’ a part of the club’s history, while receiving rewards tied to ownership of their token. The digital collectibles are based on official training kit partner Tezos’ blockchain platform, wit h future collections inspired by the club’s history made available for purchase later this season.

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