Lavazza enters the metaverse with Lavazza Arena

Lavazza has officially entered the metaverse by launching a football videogame designed to raise awareness among youngsters about one of the most urgent environmental issues, deforestation. Lavazza Arena enables the community to have fun and at the same time understand the extent of the phenomenon. Lavazza is well known for its dynamic and innovative communication but also for preserving a heritage that goes back over 120 years. It is vital for the brand to monitor new idioms, styles and communication channels so that it can talk about projects and issues of interest to the community, because innovation is a key value for the company.#mimeXmime #Web3GrandPappa

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