FIFA Launches Virtual Ecosystem in Roblox Metaverse Ahead of World Cup in Qatar 2022

The International Football Federation (FIFA) announced the launch of its virtual ecosystem, ‘FIFA World,’ in the Roblox metaverse. It hopes to attract new football fans through games, immersive experiences, and exclusive rewards. FIFA stated that the launch of the virtual environment in Roblox is ahead of the upcoming 2022 FIFA World Cup in Qatar. FIFA promises to continue developing interactive football experiences for fans and launch free-to-play challenges to earn rewards. The statement added, “As part of its commitment to developing new football gaming titles for fans.

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