Fashion Brand Salvatore Ferragamo Opens Ethereum NFT Booth in NYC

The luxury fashion brand Salvatore Ferragamo is joining the swelling ranks of designers getting into NFTs.As a part of a new concept store opening in the Soho district of New York City, opening Friday, Ferragamo has installed an NFT booth where customers can create and mint their own Ethereum NFTs from a menu of traits.

NFTs are unique tokens that exist on a blockchain like Ethereum or Solana and signify ownership over an asset, like a piece of digital art. All of the NFTs created at the Ferragamo booth will be free to visitors, but only 256 can be minted in total.Shxpir creates psychedelic, 3D digital art with glitch and surrealist elements, and has also designed a limited-edition capsule collection of physical items for Ferragamo consisting of 200 t-shirts and 150 sweatshirts.

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