CloneX NFTs and the Secret to Nike and RTFKT’s Success

Nike announced in late 2021 that it had acquired Web3 content developer RTFKT Studios, the news went right under the noses of the sneaker and apparel brand’s most die-hard fans. But the wider Web3 community took notice — particularly those tuned into the NFT space. Today, thanks to the rapidly-growing CloneX NFT collection that launched in November 2021, it looks like Nike may reproduce its IRL cultural capital on Web3. In spite of the hype Nike and RTFKT have been building through their numerous NFT drops over the past months, CloneX’s legitimacy looks to be anything but hyperbole. A combination of factors came together to enable the NFT community.


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