Bitmex said on Tuesday that the token will be used to reward customers, as the company aims to regain market share in the derivatives space. Rewards will be offered in the form of trading fee discounts, withdrawal fee waivers, improved staking rewards and access to new products and services, said Bitmex. The exchange first announced the BMEX token in December last year and started airdropping to users in February. Bitmex today said it has airdropped “millions of BMEX to over 80,000 traders” since February. In June, the company delayed the listing of its token, citing “market conditions.” But now is the right time to launch, according to Bitmex’s chief marketing officer Benjamin Usinger.