Google will allow ads for NFT games starting September 15 Google


Google will allow ads for NFT games starting September 15 Google has updated its cryptocurrency advertising policy to allow for blockchain-based NFT gaming advertisements as long as they don’t promote gambling or gambling services. Advertisements for games allowing players to wager or stake NFTs against other players or for rewards including cryptocurrencies and other NFTS would continue to be banned under the new policy. NFT casino games and any other social betting paradigm that allows players to wager or play for real-world prizes such as NFTs. To run ads that promote gambling-related content that integrate NFTs, developers and publishers will need to “comply with the Gambling and games policy and receive the proper Google Ads certification.” Scott Spencer, the Director of Sustainable Ads at Google at the time, stated that the company had “seen enough consumer harm or potential for consumer harm” that it would continue to approach cryptocurrency related ads with “extreme caution.” In June of 2021 Google softened the ban to allow some companies creating “cryptocurrency exchanges and wallets targeting the United States” to advertise on the platform provided the companies were registered with FinCEN as a Money Services Business or a federal or state-chartered bank entity.

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