Yuga Labs, a prominent leader in the web3 space and known for pioneering projects like Bored Ape Yacht Club (BAYC), CryptoPunks, and Meebits, has announced a strategic acquisition that further solidifies its position in the evolving metaverse landscape. The star attraction of Roar Studios is its brainchild, ROAR, an immersive media experience that redefines how artists and fans interact in the metaverse. With real-time connectivity, collaboration, and competition from any location, ROAR has carved a niche for itself in the world of experiential multimedia. As Yuga Labs ambitiously develops Otherside, its innovative and interoperable metaverse, the acquisition of Roar Studios brings onboard a team of visionary tech pioneers. They will lend their expertise, specialized knowledge, and leadership to help enhance Yuga’s metaverse strategy and revolutionize content creation and social interactions within the virtual world. Following the acquisition, Eric Reid, Founder and CEO of Roar Studios, is slated to lead Otherside as its CEO, leveraging his two-decade-long experience in building teams and curating film, television, and music content. Reid’s vast expertise will complement Yuga’s experienced executive team as they strive to shape Otherside into an innovative, user-centric platform.

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