Lacoste Unveils Exclusive Ethereum-Based Virtual Store For NFT Holders

Lacoste Unveils Exclusive Ethereum-Based Virtual Store For NFT Holders

Fashion brand Lacoste has unveiled an exclusive Ethereum-based virtual store for NFT holders as the brand aims to give its NFT holders an immersive experience for the summer. The virtual store, created by retail technology developer Emperia, will integrate the traditional retail experience with digital innovations exclusive to users holding Lacoste’s UNDW3 NFT passes. Lacoste’s UNDW3 NFT holders will have exclusive access to the virtual store. UNDW3 is an NFT-based loyalty program the French brand released in June (similar to that of Starbucks). Holders will access the virtual store through Lacoste’s e-commerce platform. The digital store gives an immersive experience right from the beginning; Shoppers enter through Lacoste’s iconic crocodile, which will lead them to a tiled boutique. These shoppers also get to enjoy the beach view in the digital store from its outdoor pool area. Lacoste’s summer apparel collection will also be on display throughout the experience, and visitors can make a purchase at any time. There is also a crocodile-themed scavenger hunt game these shoppers can participate in. Additionally, there is an exclusive underwater VIP space that only UNDW3 holders can access.