Upland launches FIFA Women’s World Cup experience in metaverse

Upland launches FIFA Women’s World Cup experience in metaverse

Upland, a metaverse app, is collaborating with FIFA to offer fans an immersive experience of the FIFA Women’s World Cup Australia & New Zealand 2023, reports on July 21 reveal. The partnership aims to engage the FIFA Women’s World Cup fan community. Supporters can have a fully immersive and unique experience of the FIFA Women’s World Cup Australia & New Zealand 2023 through the metaverse platform designed for the event. In the Upland Metaverse, the collectibles become rewards for fans’ team pride. The metaverse platform features FIFA Women’s World Cup Australia & New Zealand 2023-themed Cafes, allowing fans to collectively socialize, chat, and support their teams, celebrating women’s football. Additionally, the platform offers a collection of digital assets and highlights videos related to FIFA’s tournaments, which fans can experience in a gamified manner. This allows fans to acquire, trade, and complete different collections of digital assets, showcasing their team pride. Users can display their country and team pride on their virtual properties, wave flags in their neighborhood, and explore the vast Upland world with these collectibles.