7-Eleven Launches New NFT Promotion For “Slurpee Day” On Mobile Devices

7-Eleven Launches New NFT Promotion For “Slurpee Day” On Mobile Devices

7-Eleven launches NFT promotion for “Slurpee Day” – collect virtual Slurpee cups in a sugary game and claim a “Slurpee Vibe Digital Collectible” NFT. 7-Eleven, the global convenience store franchise, is launching a new promotion just in time for “Slurpee Day” – July 11 or 7/11. Customers can now collect virtual Slurpee cups in a sugary collectible game, and the promotion is only available via mobile devices. The virtual Slurpee cups come in four flavors – Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus. Customers can choose any or all of these flavors in no particular order and create customized Slurpee. After filling the cup to the top, customers can claim their “Slurpee Vibe Digital Collectible” by entering their name, email address, and telephone number. A six-digit code is then emailed to the customer to claim the Slurpee NFT. The digital collectible and a new wallet on the Polygon blockchain are created to hold the Slurpee token. Some people consider NFTs to be a dirty word, 7-Eleven uses the term “digital collectible” instead. The only reference to non-fungible tokens is in the app’s terms of service. However, unlike traditional NFTs, where the holder is the owner and can do as they please with the collectible, the 7-Eleven ‘Find Your Slurpee Vibe’ collectibles are merely licensed to the collector. According to the terms of service, they cannot be stored or transferred or sold or transferred to a third party.